How familiar is Jane?
I think there is a part of each one of us that wants to look good for others. Something inside of us wants to show up in the ‘right’ way and make the very best first impression. I make no judgements here, but actually speak from my own experience. For too many years I walked around with just the perfect mask on so that I always made the correct impact and was sure to fit in wherever needed.
In my opinion, there is a danger in this thinking when it comes to your business and the online world.
Do you want to show up as something you are not?
Come across in the right and proper way because someone said it would be ‘best’?
Hide your real personality, thoughts or feelings because you want to ‘fit in’?
Follow the crowd and blend in?
The online space is saturated. It’s only going to continue to get fuller, busier and noisier.
You will know 2 or 3 or more folk doing the same as you. You see their posts and their pictures and you immediately start comparing yourself to what they are doing. The doubts start creeping into your head and in some instances it can make you freeze! You question your every move and second guess your own skills.
That’s natural – so never beat yourself up for it!
I teach my clients in the one to one work I do and all the members inside The P.S. Club that nobody else can be them!
You are unique and that single fact is enough to make you different from everyone else.
In the words of Dr Seuss “Today You are You, that is truer than true. There is no one alive who is Youer than You.”
Standing in your own truth and leaning into your personality, thoughts and feelings will enable you to stand out from the crowd in the crazy busy online marketplace.
As humans we crave the personal touch – and I don’t just mean skin to skin contact.
I want to understand who it is I am reading about. The person who is telling me about the service or product. Let me into your world a little bit and then I can start to understand who you are. Open up the door into your life and help me get to know the real person behind the logo and brand colours.
When I start to know more about you, I will find it much easier to like the person I see.
When I like the person who is talking to me, I am much more inclined to listen to what you have to say. When I listen properly I am able to decide with a fuller understanding of how your service or product might be beneficial to my life.
Can you see how the relationship can grow from what you share about yourself?
Show up authentically on social media, banish the self doubt and lean into what makes you unique.
If I know that you love dogs, enjoy a walk on the beach and love crusty bread spread thickly with lashing of real butter – you are my person!